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We made a miscake (er - mistake)

Well, this is embarrassing! Somehow* our Victorian, New South Wales and Queensland warehouses ended up with toilet paper with a misprint on the packaging. Yup! We have boxes that say 2-ply and have the wrong wrappers (inside is actually our premium 3-ply bamboo TP). We didn’t want to throw them out, so we thought we’d turn our whoops into a whoopie!

So we’re bringing you a very special limited edition...with a FREE WHOOPIE cushion in every box!!!!

*It’s all Phil’s fault.

2-ply toilet paper • 100% bamboo • 50% of profits donated • We blame Phil • Free whoopie cushion


Whoops! Edition Toilet Paper

48 double length rolls for $56


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Toilet paper nerds, click here for product details

What's the whoops?

The box says 2-ply but it’s really 3-ply toilet paper. And the wrappers have the colourful recycled range patterns, but the TP is 100% bamboo. Rest assured, a severe punishment has been handed to the man responsible. Phil has personally tested over 100 whoopie cushions to ensure a surround sound experience.

Free whoopie cushion!

Yes, you get a self-inflating whoopie cushion with every purchase. Why self-inflating? Because even jokers are too time poor to re-inflate their own cushions. Another key thing to note is, based on our rigorous user testing, you have about 36 farts worth of laughs, so look out grandma, we’re coming for you.

You had me at whoopie cushion

Buy now

Want to try before you buy?

We get it, this is an important purchase. Please turn the sound up and tell your boss you have to show them a spreadsheet or something.


Q. Who is Phil?
A. He’s our head of production and sales. He’s not really to blame, but he does things like go for runs at lunchtime which he calls ‘trundles’ and wears bike pants. Oh, and he’s English. While this all should be explanation enough, we interviewed him (see below) to uncover exactly what went wrong.
Q. Can you explain The Whoops! Limited Edition one more time?
A. Sure can! The box says 2-ply but it’s really 3-ply toilet paper. And the wrappers have the colourful recycled range patterns, but it’s our premium 100% bamboo TP inside. Clear. As. Mud.
Q. Why do the Eastern states get all the fun stuff like Whoops! and overpriced housing?
A. We hear you the rest of Australia. We really wanted this to be available for everyone, but it would have been really expensive and a lot of extra work to ship our Whoops! boxes all around the country. So our boxes are staying put and we’re praying that The Whoops! Limited Edition does not overtake sport in interstate rivalry.
Q. What’s Britney Spears up to?
A. We’re not sure. We really just wanted to write a gag around (Wh)Oops I Did It Again. But then we found out it was oops, not whoops. Whoops!
Q. What’s the difference between a whoops and an oops?
A. An oops is a small whoops. Like oops, I accidentally ate the last cookie. A whoops is a bigger mistake. Like whoops, I just ate the entire pack of cookies and then dinged your car.
Q. I’ve recently done a whoops, how can I recover from it?
A. It depends. Please choose from one of the frequent whoopses below:

Whoops: Tripped in public...
Recovery: Jazz hands

Whoops: Drunk dialing...
Recovery: Keep drinking

Whoops: Accidental all staff email...

Whoops: Dress tucked in stockings...
Recovery: Move city

Whoops: Fly undone...
Recovery: Distract with crazy arms

Whoops: Waved hello to wrong person...
Recovery: Stretch it out

Whoops: Forgot anniversary...
Recovery: Poetry

Whoops: Shrunk fave t-shirt...
Recovery: Denial

Whoops Recovery
Tripped in public Jazz hands
Drunk dialing Keep drinking
Accidental all staff email
Dress tucked in stockings Move city
Fly undone Distract with crazy arms
Waved hello to wrong person Stretch it out
Forgot anniversary Poetry
Shrunk fave t-shirt Denial

Sick of scrolling?

Just send me a box already

Meet Phil

Phil, thanks for joining us. Tell us the exact moment you discovered your whoops?

First, to clarify, this is actually our co-founder Danny’s mistake, but he said it was James’ (our head of logistics) fault. Then James said it was my fault, and whoever’s name is said last always gets blamed...

I discovered the whoops by text message. We made these wrappers because we were testing 2-ply bamboo toilet paper in the USA. We tested them briefly, but Danny messaged me one night saying we weren’t going to sell them there anymore. I was like, “but, but..noooo. We have a shed load of boxes and wrappers with 2 ply on them.”

Long story short, we ended up with a whole lotta the wrong packaging here in our Australian East Coast warehouses. And now everybody is picturing me in bike pants.

Describe how it made you feel?

Like I just announced La La Land won. No, no, I mean Moonlight.

Is this a one off whoops, or would you describe yourself as a frequent whoop-ser?

I make omelettes. Sometimes, eggs get broken.

What life lessons have you learned from your whoops?

Don’t trust Danny or James.

Tell us about your bike pants - did they had anything to do with this incident?

Not initially, but I wore them during whoopie cushion testing.

If you had one piece of advice for people who are about to make a whoops, what would it be?

Own it. And if you can’t own it, run (in bike pants).

Phil’s only human, so if you’d like to make him feel better about his monumental mistake, please email him words of encouragement at

Help Phil turn this around!

Buy now! whoops_cushion-bottom
  1. Softer than unicorn manes
  2. 50% of profits donated to help build toilets
  3. Made from forest friendly bamboo fibres
  4. Your interior decorator will thank you
  5. Double length rolls are a great deal at 32¢ per 100 sheets
  6. 1200% more puns in every box
  7. 100% money back guarantee
  1. Double-length rolls have 370 sheets each
  2. Fits in almost all loo roll holders
  3. Sheets are 10x10cm each
  4. 3-ply is super soft and super strong
  5. Biodegradable
  6. A-ok for most septic tanks
  7. No inks, dyes or scents
We know you'll love our products, but if for any reason you don't, send them back for a full refund.